EFG Interactive conducts a broad range of research studies:

  • Tests: Concept/User Tests, Organoleptic Tests, Usability Tests (for websites), Pre- and Post-Advertising Tests, etc,
  • Strategic Surveys (usually with questionnaires "Conjoint"):
    • Image and Positioning,
    • New Product and Services Launch,
    • Usage and Attitude,
    • Communication,
    • ...
  • Creative Surveys
  • Prospective Surveys
  • Brand Positioning:
    • Notoriety/Image Tracking
    • Customer Satisfaction Positioning
  • Trackers
  • and more...