EFG Interactive’s panels combine the best practices in panel management and sampling science to offer solid demographic representation and data reliability at a highly competitive price. Over 1,100 target selects are available across tens of millions of households and businesses in over 35 countries.
But most importantly, EFG Interactive is your gateway for all the low-incidence and/or small universe research your regular panel providers can't deliver, as good as they may be. So, you may ask yourself, why are we successful where others aren't?
- In addition to "mainstream" panels in "mainstream" countries, we have developed specialty panels among niches and hard to reach populations. How? Our panelists are not recruited using monetary incentives. Instead, we enroll people through their Passion by giving them the opportunity to win great sports and entertainment experiences that money can't buy! As a result of this quite unique approach, we have access to very diverse populations, and most importantly, access to individuals who usually do not join panels. For instance, a UK-based C-level executive or High Net Worth individual, who's a huge soccer fan, will be eager to take on surveys to get a chance to win 2 tickets for the 2010 FIFA World Cup. Time he would not have taken for a $10 or even $200 cash incentive! (See "Specialty Panels" for more details)
- We are not limited by the size of our panels. Whenever needed, we can seamlessly use our extensive global CATI resources to recruit as needed to achieve your quotas.
- When needed, we have access to the right partners in over 80 countries. From the U.S., France and Brazil, to Turkey, Poland, Morocco and South Korea. Our partners are small, independently owned local firms which are only focused on building online (and off-line) panels in their respective country.
- Each of these partners are specialized by industry vertical (i.e. ITDM in Singapore; HR Managers in Brazil, C-Level Execs in Italy,...). Furthermore, all of them strictly adhere to the ISO 9001 quality procedures.
These panels are built using industry best practices, such as:
- Recruitment from high-quality sources
- Regular, rigorous maitenance
- No Panel Burnout: B2C respondents receive only 2 surveys/month; B2B respondents receive 1 survey/month
- International representation and diversity
- Double opt-in respondents