Since 1975, EFG is seen as the expert for global Data Collection and Market Research. As a result, we have been fortunate to be invited to write and guest-speak for the finest Market research publications and conferences in the United States.
Below is a selection of our latest publications:
MRA's Alert! Magazine - May. 2009: "Internet, CATI or Both? How CATI is the best Ally for your Intermnational web surveys":
When working with an international Web survey, most U.S. research companies jump right into a straight forward “All and Only” Web methodology, more or less the same way they would be proceeding in the U.S. Although this method may work fine, my experience has taught me that this is not what happens in a large number of situations. Therefore, I would strongly advise American market researchers to ask themselves a few key questions when considering the best methodology to proceed with when conducting international quantitative research.
To read more, click here.
MRA's Alert! Magazine - Dec. 2007: "What's new across the pond? Marketing research in Europe":
One of the questions I am frequently asked as a European when I meet American Market Research companies (and also End Users of the research) is:“So, what’s new in Europe in the market researchworld ?
Another variation of this very importantquestion is: “What’s different in Europe within themarket research business from what we have in the States ?”
To Read more, click here.
RFL, Research Business Report - May 2003: "One-stop shop cinches U.S. Market Research Abroad":
MR agencies without international capabilities are at a serious competitive disadvantage if their clients are going global. Emerging markets in Asia and South America offer tasty expansion opportunities that can be cautiously explored. But the pressing requirement for American MR has been to get into Europe fast,which can be complicated and expensive--prohibitively so for small to mid-sized firms. Enter New York, NY-based EFG, the U.S. branch of EFG Worldwide (Paris, France),which is efficiently, inexpensively and expertly knocking down imposing European research barriers for American MR firms.
To Read more, click here.
PR News - Sept. 2007: "How to 'go international' through Market Research?":
PR professionals today are increasingly embarking on international campaigns, armed with the insight of strong local market research. Traditionally, market research has been reserved for the final stage of a campaign - monitoring and evaluation of the campaign's effectiveness. But this is changing because of the availability, granularity and quality of international research available today. Now, market research is incorporated into all phases of an effective international campaign – from strategic planning to implementation to evaluation to strategic adjustment.The following are eight recommendations for successful integration of market research in an international PR campaign. To Read more, click here.